Rules of engagement
Tips for better use of outdoor media
OOH Creative Rules
To get most impact we want you to know some rules you should take in account to design your billboards.
01
Keep it simple
Less that 7 words
Less than 3 elements
Less than 3 elements
“quick burst of essential info”
02
Proper use of borders and cropping
Making an object larger than
life,will turns heads...
life,will turns heads...
“quick burst of essential info”
03
Proper use of colors and contrast
04
Leverage key locations &
Seasons
Seasons
05
Proper use of fonts
Needs to be readable from
variable distances
variable distances
“quick burst of essential info”