Know your inventory

Get a sense of what locations and units are available by geography, know which ones are digital or static, their sizes ad specs.

Define who are your
potential clients

• Start with an area you know well and identify which businesses may benefit from billboard advertising.
• Think of the people you know, the places you go. Think about how you can help them reach their audiences to increase their sales.
• Reach out to them and share how you can help them grow with billboard advertising.
• Define who are the audience that your potential clients want to reach.

Provide them the value proposition of billboards

• Prepare you pitch to help them understand that billboards are the right medium to achieve awareness at the most efficient cost.
• Provide them with research to support your pitch.
• Share case studies and successful billboard campaign.

Present a plan with a budget

• Define how many billboards will be ideal.
• Plan the campaign timing- how many months are required to support the client objectives, or the budget allows.

Overcome Objections

• Provide clients with clear information about billboards.
• Use research to prove the effectiveness of billboard advertising.
• Manage cost concerns with special offers.

Manage the relationship

• Get a sense of what locations and units are available by geography, know which Focus on building a good relationship with your client.
• Provide excellent service, answer their questions and follow up on their requests.
• Ask questions and provide answers.
• Make sure you keep the client informed on a timely basis of the status of the campaigns are digital or static, their sizes ad specs.