What is Outdoor Media?
Did you know that 71% of consumers say outdoor media influences their purchasing decisions more? Have you considered whether your business or brand is taking advantage of this? Unlike the ads we see daily on our phones, outdoor media provides…
Interactive Billboards
Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.
Whether activating a smartphone to view a hidden message on…
Media Selection Process
Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won't sell your product or service if it is not carefully thought…
Increase Brand Awareness
According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…