Inspiration for effective marketing often comes from the most unexpected places, or fresh ways of looking at something. Even symbols one has seen their entire lives can take on a new meaning, or new technology can create ways to interact with the marketing world. Here are 5 examples of billboard design inspiration that came from […]
Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company will now increase their number of billboards by 180 this week, while Lamar Advertising […]
When done correctly outdoor advertising can be one of the most impactful forms of marketing there is. The right advertisement can act as a monument to your brand that exists in the physical space your clients live their lives in. Outdoor advertising is harder to ignore than many other forms of advertising, but to achieve […]
Billboards are a popular advertising medium because they’re a great way to get a simple message to a lot of people quickly and affordably. They can target people based on the location where they will be viewed, and they often have a captive audience who has no choice but to notice the sign. But, in […]
It is a common misconception held by many people that billboards are an “outdated” and “old school” form of advertisement. Oftentimes television ads, websites, or even social media platforms are pushed as the most current and relevant forms of advertising. Despite this, billboards have not gone away and have not become any less useful for […]
A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along and is able to challenge the way its audience sees the world, […]
Billboards aren’t always used to continue a previous ad campaign, but it can be a great idea. Also, billboards don’t usually insult or scare the customers watching them. Not only was that seen as impossible throughout most of advertising history, but it was also viewed as a bad idea to hurt the feelings of the […]
Everyone needs a dentist at some point in their lives. That being said no matter where you live, odds are there are a large number to choose from. Dental advertising is a very tough and competitive space to try and get the message and brand across to potential customers. That being said, when the going […]
Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with. Here are some of the best and most creative examples of 3D billboards from a variety of companies […]
Anyone who’s ever driven down the highway can tell you that not all outdoor media is created equally. Some fail to stand out, most are straightforward and simple. But there are a select few creative billboard ads that really make an impression – and those are the ones that we want to learn from. There […]
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