When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses want to boost financial return on their marketing, analytics will help them know where to make adjustments to optimize business performance. […]
The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know which strengths and goals to amplify, of course. Brand amplification lets you attract more customers and bring together your existing ones, […]
As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy, you want to ensure that your marketing dollars are well-spent. After all, […]
Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There’s advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising – it works. It’s been reported that about 29 billion dollars are spent on outdoor advertising each year. Everyone […]
One of the most common goals any business has is to increase brand recognition and sales. While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about your product or service. And between digital and out of home channels (such as billboards), […]
Did you know that 71% of consumers say outdoor media influences their purchasing decisions more? Have you considered whether your business or brand is taking advantage of this? Unlike the ads we see daily on our phones, outdoor media provides a real-life experience for consumers. This makes your ad stand out from the typical digital […]
Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer’s interaction with it. Whether activating a smartphone to view a hidden message on the billboard or changing their body posture to view the ad at a precise angle to display the promotion, […]
In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies who want to attract their clients and grow their customer base. […]
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing our attention, and they’re everywhere we go! You can always find an ad on […]
Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make sure your brand stands out from the rest? There are many ways marketing teams can get […]
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