They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies […]
They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up? Drivers and pedestrians pay more attention consciously […]
Who says there isn’t humor to be found in advertising? Truly great ads are capable of evoking strong emotions within their audience, something which can also be achieved through comedy. We’ve compiled some of the funniest signs and billboards we could find which show just how effective humor can be at grabbing someone’s attention. The […]
Puerto Rico ofrece más que un destino turístico. Hay muchos beneficios, especialmente para los ciudadanos y las empresas de los Estados Unidos. Entre el costo de vida, las tasas impositivas y otros incentivos, hay muchas buenas razones para tener billboards en Puerto Rico. ¿Por Qué Puerto Rico es un Buen Lugar Para la Publicidad en […]
It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you’re probably wondering, “where should I advertise my business?” Don’t worry, you’re not alone. There’s no shortage of small businesses that have trouble staying afloat […]
With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs in place, and a better understanding of safety protocols and social distancing — people are eager to […]
Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent years billboard-size digital displays have reached a new level of affordability. Digital billboards aren’t just for high-end […]
Advertising indefinitely surrounds us everywhere – it’s on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising is best for your business. So, what is the best type of advertising? To properly determine which advertising […]
They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com pegged the cost of a single Super Bowl ad at $5.6 million. Why are they […]
Advertising surrounds us everywhere we go, whether it’s in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the number of viewers, impressions, clicks, and so on. However, how do we measure outdoor advertising, […]
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