The Future of Billboard Advertising
With augmented reality and artificial intelligence, billboards are evolving. Here’s what the future of billboard advertising may look like.
Author Archive for: AdminBMedia
Entries by AdminBMedia
14 Benefits of Billboard Advertising
Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising. What is Billboard Advertising? Billboards are best described as large posters. Since the time of the ancient Egyptians, […]
How To Design A Billboard
So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging […]
How Long Does a Billboard Stay Up?
Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers. All About Billboard Advertising We see […]
Why Are Billboards Effective?
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
Smart Billboards
You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would be. That’s right – we live in a world where billboards are thinking. They can […]
Brand Wars in Marketing
Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, […]
Top 5 Beaches in Puerto Rico
When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best sand, clearest water, highest quality of water or sand, easiest access, amenities, cleanest, […]
Vote For The Best Beach in Puerto Rico
We need your help to solve a little argument we’ve been having in the office here at bMedia. What is the best beach in Puerto Rico? Please submit your answer below to help us solve this question. After we compile all the answers, we will create a second post with the top 10 most submitted […]
DEC Calculator
A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below. Daily Effective Circulation Calculator [CP_CALCULATED_FIELDS id=”1″] Specifications According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and […]
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