Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers. All About Billboard Advertising We see […]
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would be. That’s right – we live in a world where billboards are thinking. They can […]
Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, […]
When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best sand, clearest water, highest quality of water or sand, easiest access, amenities, cleanest, […]
We need your help to solve a little argument we’ve been having in the office here at bMedia. What is the best beach in Puerto Rico? Please submit your answer below to help us solve this question. After we compile all the answers, we will create a second post with the top 10 most submitted […]
A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below. Daily Effective Circulation Calculator [CP_CALCULATED_FIELDS id=”1″] Specifications According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and […]
Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves. Due to the limitations imposed by the use of illustrations, even the design of such ads […]
Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if […]
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