what makes a good billboard
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What Makes a Good Billboard

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…
Media billboards
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Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong.  In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico.  As a matter of fact, the most successful companies around the globe use this within their advertising strategies.
advertising in puerto rico
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Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…
billboard advertising puerto rico
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Outdoor Advertising

Billboard Media Group is one of Puerto Rico's top providers in outdoor advertising.
measuring billboard effectiveness
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Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of…
what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
amazing billboard ads
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Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers…
how billboard advertising started
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History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the…
Advertising in Puerto Rico
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Advertising in Puerto Rico

Funny Advertising Fails
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Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches…