blank billboard san juan
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Why Are Billboards Effective?

Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
billboard ideas
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Billboard Design Tips

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin…
Billboard Reads Emotions
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Smart Billboards

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would…
brand wars in marketing and advertising
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Brand Wars in Marketing

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there's plenty of health brand…
advertising in puerto rico
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Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…
billboard advertising effectiveness
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Puerto Rico Billboards

Billboard advertising can be a great way to gain awareness for your business...
measuring billboard effectiveness
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Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of…
effective advertising
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Why Is Billboard Advertising Important

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s…
what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
amazing billboard ads
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Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers…