what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
amazing billboard ads
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Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers…
Top 5 Beaches in Puerto Rico
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Top 5 Beaches in Puerto Rico

When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best…
how billboard advertising started
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History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the…
puerto rico's best beaches
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What is the Best Beach in Puerto Rico?

So you want to know what the best beach in Puerto Rico? No matter where you travel, locals and tourists alike will claim a beach to be the best in the state, or county. All have reasons for their claim. Many are based on their own experiences. Residents…
Classic Retro Billboards
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Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves.…
Funny Advertising Fails
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Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches…
Facebook Billboard
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How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising? Maybe not, but oh the irony. We personally think it’s…
Evolution of Outdoor Advertising Industry
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Evolution of Outdoor Advertising

Outdoor advertising isn't a new marketing method. In fact, it's been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found…
Rum Ads
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Vintage Rum Ads from Puerto Rico

Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you've got a very interesting…