Using Magic in Billboards
Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there’s one thing that many people forget: advertising can be magical! When making…
Using a Billboard to Find a Job: EmployAdam.com
No matter what state the economy is in, getting a job is always more challenging for young and inexperienced people than it is for those who have been working in their field for a number of years. Without a solid resume and some good connections,…
Are You Fast Enough? Reebok Running Billboard
In the world of marketing promotions and giveaways, not all are competitors are equal. Prizes and discounts are given out for many reasons, and it’s a popular strategy to grow a business. Some giveaways want to generate buzz, others try to…
A Billboard that Coughs at Smokers
Doctors used science long ago to prove that smoking is an extraordinarily unhealthy habit, and it can lead to a large number of medical conditions. Also, it’s expensive, causes damage to buildings, bothers others, and has many other negative…
A Billboard Sleep Station for Tired Drivers
Outdoor advertising has the possibility to do a lot of different things. The primary purpose is to create awareness of brands to people who are out living their lives, but they’re capable of doing much more than just that. It may sound slightly…
Saltwater Brewing Edible Six Pack Rings
Almost everyone has pulled a can out of those little plastic holders that keep six packs together, and most people are slightly aware that these often end up in the oceans. It’s easy to ignore this fact and assume the fish will be fine, but…
REI's Anti Black Friday Campaign: #OptOutside
Black Friday is a tradition in the United States that isn’t always thought about in a positive way. In fact, when talking about the day, most people first think of shoppers getting in physical fights over good deals on random products.
Companies…
A Syrian Home from IKEA
Most people would like to help a good cause if they are able, but sometimes they’re not sure how to go about doing it. Instead, they go on with their daily lives and tune out the misfortunes of others. But, since they don’t really think…
Puerto Rico Melting the Chicago Snow
Chicago is a great city, but you’re going to have a hard time finding someone who doesn’t complain about the brutal winters. The intense cold and constant days of snow really start to get to the residents, and they eventually begin to dream…
Survival Billboard
Video games are a fun concept for advertisers because of all the options they offer, and they often have some pretty high-tech solutions to get the attention of potential customers. But, they have started to stray away from simply advertising…