Types of Digital Ads
Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…
Billboard Advertising Effectiveness
Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long.
With the emergence of social media advertising and other digital marketing trends,…
Billboard Design Tips
Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin…
Outdoor Advertising Screens
As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign."
What Makes a Good Billboard
Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…
Media Billboards
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies.
Puerto Rico Traffic
Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…
Outdoor Advertising
Billboard Media Group is one of Puerto Rico's top providers in outdoor advertising.
Puerto Rico Billboards
Billboard advertising can be a great way to gain awareness for your business...
Measuring Billboard Effectiveness
Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate.
Of…