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LOOK UP: Digital Hygiene Initiative

Welcome to bMedia Group! Our new "Look Up!" campaign invites you to look up to enjoy nature, our sky, and the beauty that surrounds us. Research has proven the value of looking up and disconnecting from technology to enhance life enjoyment. Together…
Effective Advertising Strategies | Puerto Rico Billboards | bMedia Group
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Effective Advertising Strategies

For over a century, billboards have remained a popular and effective advertising medium, capturing the attention of countless passersby with their large-scale and prominently displayed ads. Despite the rise of digital advertising, billboards…
Billboard Advertising Advantages and Disadvantages | bMedia Group
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Billboard Advertising Advantages and Disadvantages

In the bustling streets and highways of Puerto Rico, the towering presence of billboards captures the attention of locals and tourists alike. As a prominent advertising medium, billboards have carved a unique space in the marketing…
The Best Interactive Billboards Campaigns | bMedia Group
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Interactive Billboards

Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.  Whether activating a smartphone to view a hidden message on…
how billboards are made
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How Are Billboards Made

How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring…
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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…
Advantages of Digital Billboard Advertising
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Advantages of Digital Billboard Advertising

Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent…
type of digital ad
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Types of Digital Ads

Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…
the future of billboard advertising
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The Future of Billboard Advertising

With augmented reality and artificial intelligence, billboards are evolving. Here's what the future of billboard advertising may look like.
Billboard Reads Emotions
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Smart Billboards

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would…