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Effective Billboard Advertising
Billboards are a great medium to use when you really want to get your message to your customers. Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
Best Rum in Puerto Rico
One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink.
Although high-quality…
Restaurant Billboard Ideas
No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…
Billboard Design Best Practices
Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and…
Successful Billboards Around The World
Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today's world, one is confronted with advertising…
Outdoor Advertising Strategy
Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
Why Use Billboards to Advertise?
Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be "ancient billboards" dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part…
Advantages of Outdoor Advertising
.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
OOH Advertising Examples
OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
Business Opportunities in Puerto Rico
Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful…