benefits of billboard advertising Archives - Page 5 of 5

Times Square Billboard Cost

Posted on June 8, 2021 by admin

Advertising is so much more than just the act of getting your product out in front of your customers’ eyes – it’s an art that balances psychology, sociology, and style. It’s not only about promoting a product or service on a surface level. Your advertising also communicates your values as a business to whoever sees it. The decisions you make with regards to your advertising speak to who you are as a company.

Endless attempts have been made to create effective outdoor advertising that stands out among the rest. These types of media are made specifically for the place and time they are produced in. But what about those advertisements that simply wow with size and spectacle? That’s right, we’re talking about the biggest and most expensive billboard ever — but which billboard, exactly, is the ‘most expensive?’ We’ll talk about a relatively new, massive Times Square billboard cost as compared to the cost of one in Dubai that will blow your mind. Read on to find out more!

Traditional Billboards vs. Digital Billboards

When deciding what kind of OOH advertising methods you will choose to spend your money on, it is important to compare different mediums. Traditional billboards and digital billboards may seem similar, but they differ greatly in terms of cost, as well as in their pros and cons.

Traditional Billboards

Billboards are probably one of the first things that comes to mind when you think of out-of-home advertising. Traditional billboards are placed virtually everywhere where people might see them and where they are allowed. Consider how many billboards you see any time you drive on a highway or busy road!

The cost of a traditional billboard will depend greatly on its location, with billboards in rural areas being far less expensive than those in urban areas. That said, it’s important to consider the type of audience you are trying to reach with your advertising when deciding on a location. Traditional billboards are cheaper compared to digital billboards and are effective in reaching a large audience using a very simple message. Because traditional billboards use static images and text, they may not be as effective as digital billboards in grabbing consumers’ attention.

Traditional billboards:

Cost less
Capture a large audience
Have a relatively low cost per impression

Digital Billboards

While traditional billboards have been around for ages, digital billboards are now becoming more popular as technology advances. Digital billboard space is now more accessible than ever. Obviously, digital billboards are going to be more expensive to advertise with than traditional, static-image billboards. Digital billboards can be astronomically expensive in urban and high-traffic areas.

There are some benefits to using digital billboards, though. You can use the space to display video ads or different versions of one ad. Also, you don’t have to pay for your ad to be showing 24/7. Oftentimes, digital billboards will display different ads from different companies throughout the day. You can work out what times you want your ad to be showing to create the most cost-effective strategy.

It’s also normally a quicker and easier process to get your ad up on a digital billboard. Plus, digital billboards timing features allow for more cost-effective targeting. The dynamic, changing nature of digital billboards can also make them more effective than traditional static billboards.

Digital billboards:

Are dynamic and may be more effective
Allow for more specific targeting
Have shorter campaign durations

The Most Expensive Billboard

When we talk about the most expensive billboard in the world, there is a little bit of confusion about whether or not the prize will be taken by North America, or by the increasingly eminent Dubai, long considered a bastion of wealth and opulence in the Middle East. Both locations are known for over-the-top, flashy advertising that is meant to grab the attention of everyone passing by. For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014.

This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field. It boasts an unreal 24 million pixel display to embolden the next generation of high-definition advertising. You can see the display dwarfing the crowds below.

Times Square Billboard Cost

So, what does this expensive billboard cost the advertisers of the world to use? A whopping 625k/week. Or, in other words, roughly ~$100,000 a day. The billboard is rented in 4-week periods, meaning that companies will be dropping about $2.5 million for a 4-week advertisement. While this price is pretty much unprecedented, the area sees hundreds of thousands of people a day – people who are likely to notice the gargantuan display that illuminates the marquee above them. For many advertisers, this is a worthwhile investment to make.

While this billboard is one of the largest and definitely the most expensive, it is not the largest in the world. It’s not even the tallest! The distinction of tallest belongs to another Times Square billboard, the uber-iconic vertical one at One Times Square. Meanwhile, the largest billboard in the world is in Saudi Arabia which is the length of almost three football fields!

A Possible Competitor

This Times Square billboard cost may be the highest world with its weekly rate of $625,000, but there is one billboard that has a higher cost in terms of potential. This billboard is none other than the Skydive Dubai billboard that debuted in front of the Burj Khalifa back in 2012, in conjunction with Denver-based Go Fast Sports. Sure, it’s in a prime location… But how does it manage to risk a cost higher than $625k?

The answer lies in the peculiar and creative nature of its presentation. While the billboard is relatively standard, it debuted with a display from a Go Fast jetpack rider – no doubt due to the ties that Go Fast Sports has to the Jetpack International. Since the advertisement debuted with the jetpack rider as a key part of its presentation, it can be considered to be something of a part of the ad itself. See a demonstration in the video here.

The Times Square billboard cost pales in comparison to this spectacle.

It is estimated that for this billboard to operate at full capacity (that is to say, with a jetpack rider circling it) it would cost a completely unreal $1.3 billion a month to operate. For clarity, that’s operating 24/7, for a whole month. Even still, you might be wondering, how is it so expensive? The answer is that jet-packing is still an incredibly expensive hobby, taking an estimated $500 a second. Until we see those costs drop, this will be without a doubt the most (potentially) expensive billboard in the world.

Reflections On the Two

So here we’ve looked at the two most expensive billboards in the world. One is a massive screen in a key center of the city. Meanwhile, one is in an even more opulent location but requiring an unsustainable display to make the most of itself. They are certainly two different ways to spend, but which one is ‘better?’

Without a doubt, the Times Square billboard is the safer investment. It has a hefty cost, but a great location with a fantastic display. The things that make the Dubai billboard so expensive mostly come down to novelty. While worthy of conversation, these tactics are not a sustainable way to invest in your business. So if you see billboards out in the wild that echo these two, take the option that is the most stable! After all, there is a reason that brands like Google have already sought to place multi-month displays on a display like the one in Times Square.

That being said, it’s important to determine what kind of billboard will be most effective for your advertising strategy. If cost is no issue, or you think your ROI will be worth the higher cost, then a digital billboard in a high-traffic area might be the right choice for your business. If you want to save money and target people in less-populated areas, then a traditional static billboard in a rural area will be well worth your money. The great thing about coming up with your most cost-effective strategy is that there are so many different options to choose from.

Money Better Spent in Puerto Rico

While Times Square is certainly a great spot to advertise if you’ve got the money, advertising elsewhere is probably going to be the better investment. Take somewhere like Puerto Rico, for example. You’re obviously going to have a lower cost and still get lots of eyes on your ad. Tourism is one of Puerto Rico’s leading industries. In 2019 alone, 2.27 million international tourists traveled to Puerto Rico. Additionally, the pedestrian and vehicle traffic is high in density all across Puerto Rico, making billboards a very effective advertising method.

How bMedia Can Help

bMedia specialists in Puerto Rico can help you make the most of your investment in billboard advertising. bMedia will help you find the best location, craft the most effective message, and get more business for your brand. bMedia has extensive experience advertising in Puerto Rico and will be sure to help your business make the most of its advertising budget.

Speak with an outside advertising specialist today to create the most effective billboard strategy. For more information, contact bMedia group: experts in advertising in Puerto Rico.

Clever Billboards

Posted on May 28, 2021 by admin

They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies more on telling than showing due to the restrictions imposed upon by the medium. Clever billboards are catching the attention of passersby, as well as curious insects.

Enter Publicis and their innovative, clever billboard for the insecticide company, Orphea, which has found a creative way of getting around the limitations of physical ads.

Location, Location, Location

First, in order to add a little bit more context to this ad, we must understand its location. While easy to overlook if one isn’t careful, the location of an ad is crucial to reaching your target audience. This very same billboard would not be nearly as effective in say, Antarctica, for instance. Even though it is not present for long, the video does a good job of establishing the climate and conditions of Milan, Italy, with a shot of a nearby cloud of bugs. This communicates the idea that to the locals insects are a constant and troublesome issue during the spring.

Even though most everyone can relate to bugs being annoying, the location for this specific ad caters to an audience with a real and prevalent need.

Idea Through Action

In order for Orphea to sell their bug spray they must convey to their audience, “our insecticide is effective at killing insects.” If one were to just look at the original graphics of the billboard though, only the name of the company and the product are displayed. The billboard informs the consumer that the product exists but ultimately fails to get across how effective said product is. Technically, this would mean that a violation of the basic guidelines has occurred.

“Rules are what the artist breaks; the memorable never emerged from a formula” – Bill Bernbach

Compare the live performance of a speech versus the transcription of said speech. Elements such as body language and eye contact are lost when only one form of presentation is utilized. In order to fully analyze the strategy of this campaign, one must look past any individual medium of information and must take in the piece as a whole. In this case, the ad uses action instead of using static images and text to convey the efficacy of the product. This ad doesn’t need to say anything because it directly shows the purpose and result of the product. This creates a wordless and automatic association of action and product within the minds of the audience.

Clever Billboards

Things normally become less interesting the more we experience them. Even someone’s favorite song runs the risk of becoming dull if heard often enough. Billboards are much the same way. A creative and unique billboard might grab your attention the first time, but what if you had to drive past that same billboard on your way to work every day for a month? The novelty wears thin eventually.

Most shopping decisions are made on the move. Drivers stuck in traffic or on a long commute have time to think about their wants and needs. -SmartDataCollective

The temporal aspect of this ad makes it even more effective over time, however. The true nature of this ad isn’t stuck at any one point in time. From the original posting to the final result, none of these are really the “completed” ad. The billboard continues to change and grow in an organic way which adds something new for the consumer every time they may pass it. If this was a part of someone’s morning commute, tracking the progress of the ad would no doubt become a staple of their morning routine while it was around. Simply said, the most clever billboards stand out.

This keeps the ad, and likewise the product, at the forefront of the consumer’s mind. If one secures that very precious spot in the consciousness of the consumer, it becomes much more likely that they will be remembered when a purchasing decision is about to be made.

How Are Billboards Put Up?

Posted on May 26, 2021 by admin

They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.

Where Should I Advertise My Business?

Posted on April 5, 2021 by admin

It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you’re probably wondering, “where should I advertise my business?”

Don’t worry, you’re not alone. There’s no shortage of small businesses that have trouble staying afloat because they’re not advertising – or at least not advertising correctly.

Where Should I Advertise My Business?

Advertising is a huge part of running a successful business. Think of McDonald’s – how many advertisements would you say you see a day? Five? Ten?

McDonald’s – and other large, successful businesses – invest so much into advertising for a reason: it works. If it didn’t, that’s not where they would spend their money.

In fact, Statista reported that in 2019 over 240 billion dollars were spent on advertising in the United States. The previous year roughly 223 billion dollars were spent. The United States commands the largest advertising expense and revenue in the world.

But even if your budget is smaller and your company isn’t some giant conglomeration, you still need to be advertising. If no one knows your product exists, it will be hard to sell.

If you’re a smart entrepreneur, you already knew this and are working on advertising your business. Learning about how advertising works best is a great start. You can also contact trusted professionals like bMedia Group to help get started on your advertising campaign.

How, where, and through which medium you advertise will all have a giant effect on sales.

Though each type of advertising has its pros and cons, there are many forms of advertising you might want to consider, as well as location.

Let’s start with types of advertising mediums.

Types of Advertising Media

There is a large collection of ways to advertise your product – the hard part is picking the right ones. Read through this list and think about which will work best for your business.

Broadcast Advertising

By far the most easily recognizable, broadcasted advertisements reach a humungous audience. If you’ve got a TV, you’re aware of the number of commercials. Statista reported that 69.6 billion dollars were spent on television ads in North America in 2019. The number dropped slightly in 2020 due to the pandemic.

Another form of broadcast advertising is through radio ads. Though the times of the radio being the main source of entertainment and information are long gone, radio ads still have their place in the advertising world. Radio ad spending is expected to pass 18 billion dollars by 2023.

Depending on the audience you want and the product you have, broadcast advertising can be a great way to advertise – but there are some downsides.

Television commercials are generally short and often require the complete attention of the viewer. It’s also quite costly when compared to other advertising mediums and runs the risk of being too repetitive.

As for radio advertisements, the issue is that fewer and fewer people are listening to the radio.

Reasons for this include the multitude of audio options in modern vehicles, music streaming services, podcasts, and – you guessed it – the number of advertisements on radio stations.

Print Advertising

One of the oldest forms of advertisements, print advertising has been an option for entrepreneurs for centuries. In fact, one of the first print advertisements can be dated back to 1477.

The print ads back then were certainly different than what we have now – generally speaking, print advertisements are those in newspapers and magazines. Other examples include flyers and brochures.

Print advertisements have been the most popular form of advertising for some time – though that trend seems to be changing. Still, though, print ads have their place.

For example, ads in the local paper can really help drive local business. Conversely, advertisements of your product in a magazine with a specific target audience can help drive business as well.

The main issue in advertising through print is this – fewer people are reading the printed word.

Through advancements in technology, newspaper and magazine subscriptions have been in a steady decline, and it doesn’t seem as though that will change.

Online Advertising

This type of advertising has just recently exploded. As the Internet is now integral in the lives of most citizens, businesses and advertising agencies have seen the market for online ads. There are several different types of online ads, including:

Banner advertisements
E-mail marketing
Social media ads
Playable video advertisements

These are just some examples of online advertising.

The pros – it’s relatively cheap and very easy to track.

The cons – some people fear sharing their data on the Internet and people have become less susceptible to online ads.

Online advertising is a market that will continue to grow exponentially as new technological advancements come into play.

Outdoor Advertising

Outdoor advertisements are all around us. You’ll find them on bus stops, cabs, and – most notably – billboards.

The budget for outdoor advertising reached over 39 billion dollars worldwide in 2019. Though there are some that worry about the decline of out-of-home (OOH) advertisements, their efficacy still remains.

Outdoor ads are on 24/7. They are always working, always seen, help create a captive audience. They can’t be turned off by the consumer.

The Outdoor Advertising Association of America reported that people spend nearly 70 percent of their day away from home. This makes outdoor advertising a great way to reach people where other ads won’t.

Take a look at some of the pros of advertising on a billboard:

OOH advertising is generally cheaper than other forms.
Billboards help drive local business – the location of the billboard is key.
Consumers can’t turn off a billboard as they can a television or radio.
Billboards don’t need any other form of action – the consumer doesn’t have to watch television or buy a magazine – the ad is always there.
The Return-On-Investment (ROI) is generally very high for billboard advertisements.

OOH advertising is a great way to showcase your business. It allows for creativity in the message, location, and appearance.

Why Should I Advertise In Puerto Rico?

For those who don’t know, Puerto Rico is an unincorporated territory of the United States.

It’s a great market to introduce your product where others likely aren’t.

There are over three million citizens living in Puerto Rico, so the market is there. With a smart, successful advertising campaign, a business could have the lion’s share of sales in Puerto Rico.

Contact bMedia group to get started on your new advertising campaign.

Advantages of Digital Billboard Advertising

Posted on March 2, 2021 by admin

Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent years billboard-size digital displays have reached a new level of affordability. Digital billboards aren’t just for high-end brands with big pockets; it’s time for everyone to consider whether or not digital billboards are right for their marketing campaign. Digital billboards offer a range of benefits over their traditional counterparts and in this article, we’ll look at specific advantages of digital billboard advertising with some examples that show the power of this cutting-edge advertising tool.

Digital billboards can update in real time

Thanks to the internet people have different expectations about how advertising works. They spend hours staring at screens that display advertisements tailored to them. Ads today know our names, our locations, and what we’ve been looking for. Digital billboards might not be able to reach this level of customization, but they can still utilize the latest technology to deliver a timely message. This is one of the major advantages of digital billboard advertising.

Look at this digital billboard advertisement from Target. It’s a powerful reminder of allergy season that utilizes the latest pollen count. It’s a brilliant combination of useful information and powerful marketing that is sure to stand out in a world flooded with advertisements.

Digital billboards can display time-sensitive messages

Have you ever gotten excited by an ad for an event only to realize that its time had already come and passed? Many companies waste money paying for advertisements that will outlive the events they are advertising. Digital ads can cut down on waste by automatically switching over at certain times.

Take this advertisement for the TV show “Hell’s Kitchen” as an example. Traditionally advertisements for a weekly TV show would have to run all week long, even though the show wouldn’t be on six out of the seven days. One of the advantages of digital billboard advertising is that a TV channel advertising on a billboard can make sure that it always advertises the shows that viewers can watch immediately after they see the ad. It’s a great way to increase the ad’s return on investment.

The same digital billboard can display two entirely different advertisements just minutes apart from one another

A traditional billboard can only display one advertisement at a time, and it can take hours of work to transition from an old ad to a new message. This isn’t the case with digital billboards. A digital billboard can be loaded up with multiple messages that it cycles between on a set schedule. Companies that advertise on digital billboards can buy the perfect amount of advertising for their needs and budgets. This means that there’s no reason to pay extra to monopolize an entire billboard if you think you can do just as well sharing the space. Say goodbye to one-size-fits-all ad buys!

Digital billboards can convey a sense of urgency

Most people are procrastinators by nature. If they can put something off, they will. Companies lose sales all the time because of this. Customers might plan on making a purchase, but they decide to wait until later and end up never spending a dime. To overcome this tendency it’s important to create a sense of urgency, and digital billboards are uniquely equipped for this task.

Just look at this advertisement for Dodgers Baseball. It has a timer ticking down, which can have a big psychological impact on those who pass. It reminds them that time isn’t unlimited, that they need to act quickly if they don’t want to miss their chance to see a game. A traditional billboard might be updated every day, but a digital billboard has the advantage of ratcheting up the urgency with updates by the hour, minute, or even second.

Digital billboards can engage with customers on a grand scale

One of the best ways to ensure repeat business is by building a deeper connection with your customers. In the past billboards used to be a highly impersonal type of advertising but digital billboards can facilitate interaction between you and your customers. Just check out this campaign by Pattison Onestop and Spacing Magazine. They asked for people to tweet out love letters to Canadian cities and then broadcast those letters across the cities. Traditional billboards might have been able to display a single message, but digital billboards can display hundreds of messages a day.

People got to see their own words on billboards across the country, news outlets got a patriotic story to tell, and Pattison’s shopping centers gained plenty of fantastic PR. It’s the sort of marketing-win that digital billboards enable.

The world is moving quickly and billboards need to keep up with the change of pace

Information travels faster than ever in the age of smartphones. Traditional static billboards were invented in a world where news traveled at the speed of the newspaper. Today even 24/7 cable news channels are too slow for media consumers who are hooked into a constant stream of social media messaging. If you want to keep up in this environment, then you need the sort of flexibility that digital billboards can offer.

Billboard Advertising Effectiveness

Posted on December 20, 2020 by admin

Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long.

With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded.

In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. Not to mention, the measurables and key performance indicators alike are easier than ever to track, like impressions, reach, etc.

With ever-developing effects, such as digital screens, 3-D figures, or different structures, the concept of the billboard and why it works remains the same. Companies should instead consider the billboard as a key (if not main) method of advertising and a staple across all industries.

Any way you look at it, billboard advertising works, and its effectiveness has proven itself for decades. Here are some of the top reasons for billboards advertising effectiveness:

The World is On the Move

Over time, countries all over the world have become more mobile. People spend less time at home. Whether enjoying a road trip or travel, commuting to work, or simply seeking a new experience, the citizens of the globe are on the move. There’s always somewhere to go. Are you in their path?

All that time in our cars adds up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.

Drivers are a Captive Audience

Drivers’ eyes are on the road, but their eyes can also fall upon the large, visually appealing billboards by the roadside.

It has always been true that drivers are a captive audience and it is becoming even more true with harsh legislation banning texting and driving, as well as driving while distracted tickets rolling out every year.

While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. With very little else to safely distract them, chances are they will spend a few moments peering at that billboard.

And, unlike other advertising mediums, outdoor ads cannot be turned off, hidden, or thrown away.

Billboards Inspire New Ideas

An effective billboard for a restaurant, attraction, or even a unique shop can generate instant sales for travelers who are looking to explore a new area. Some billboards for certain products can be seen actually right outside the storefront!

With a growing culture of exploring off-the-beaten-path and seeking unique experiences, a well-placed billboard that provides directions to an unusual spot can generate instant sales.

This makes a billboard a surprisingly cost-effective method of advertising, as well. Although the original billboard itself can be pretty costly to design and erect, if placed effectively, it will more than make back its cost in sales.

Advancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day.

Brand Repetition & Exposure

High brand awareness lies in repetition and exposure. While a tried-and-true marketing strategy, may help your brand awareness efforts, doing so is not only expensive but also increasingly difficult to get noticed (unless you dish out some major cash on ad platforms).

Billboard advertising is the only marketing media where the advertiser has full control of the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week. It’s is a powerful marketing tool.

If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory or any other avenue of emotional connection…you’ve probably secured a loyal customer.

Let’s face it– today’s consumers are constantly barraged with advertisements in print (maybe not as much these days), online, over the radio (again, starting to see less of this too), commercials on television, and even on social media. And because you probably typed in something like, “Billboard advertising effectiveness” into Google, you’ll probably get some more ads (not from us) delivered to you with that message.

With a constant stream of sellers courting each consumer, a very particular method of selection based on an emotional connection has emerged. Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company?

The same concept applies to billboards and works in Out Of Home (OOH) advertising better than many other advertising avenues. You have a captive audience guaranteed to glance over your billboard for at least a few seconds, think about it while they drive, remember the visual, and engage in their mind.

Impact & Creativity

Billboard marketing is big, bold, colorful, and creative.

With all the technological advancements and swirls of advertisers globally, companies are encouraged to top one another in creativity and thinking outside the box. Consumers have come to expect this and celebrate it.

For example, Chick-Fil-A is just another fast-food sandwich stop, isn’t it? Wrong.

Chick-Fil-A is a globally recognized brand for a myriad of reasons, including their top-notch customer service, good works, and their famous billboards.

The second you glimpse a familiar black and white billboard in the distance with hand-painted splashes of red, you know what you’re looking at. That’s even before you see the 3D cows posed in a variety of amusing positions, or the humble red Chick-Fil-A logo. The cows “vandalizing” the billboard has become an expected and creative part of their advertising strategy, and to look at their earnings, we think its’ working. You know exactly what their message is and the creative aspect of cows delivering that message is the difference – “Eat More Chikin.”

So if you are looking to stand out from the crowd, reach people faster and more effectively, consider billboard marketing in your arsenal and budget.

If you’re interested in outdoor advertisement opportunities in the Puerto Rico area, there are plenty of options and areas from which to choose. Contact bMedia to learn more.

14 Benefits of Billboard Advertising

Posted on October 31, 2020 by admin

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising.

What is Billboard Advertising?

Billboards are best described as large posters. Since the time of the ancient Egyptians, billboards have been used to advertise goods and services.

Advertisers have paid to get their message on display in large outdoor advertising spaces. Billboards aim to attract the attention of pedestrians and motorists who regularly pass by them.

Billboard advertising uses a large print. The message must be read and understood in seconds. Thus, advertisers often include images that elicit emotions. The intent of billboard advertising is to market a company, a brand, a product, a service, a special event, or a campaign.

What are the Benefits of Billboard Advertising?

Billboards have captive audiences

Billboards usually appear in high traffic areas.

This includes cities, along busy highways, on buses, near airports, near arenas, or on building walls. The aim of billboard advertising is to get viewed by large numbers of riders, drivers, or walkers.

Research shows that we may be exposed to as many as four thousand ads each day.

North Americans spend 17,600 minutes in a car. That works out to 300 hours per person annually. Viewers are a captive audience.

Viewers pay attention

People DO look at these roadside advertisements.

Research shows that 75% of the people to drive, ride, or walk by these billboards consciously look at billboards when they are driving or riding.

There are many billboard opportunities

Billboards are a popular advertising medium.

In the USA alone, there are 350,000 billboards. Opportunities to erect a billboard along a highway, atop a building, on a wall, on a park bench, or on the side of a bus abound.

You can match the location to a niche market

Because billboards are everywhere, you can select a location where traffic includes a large percentage of your target market.

Billboards create brand awareness

If you are trying to get increased traffic to your website, billboards are not the most effective advertising medium. Nor are billboards apt to increase the number of visits to your store.

However, billboards excel at getting and increasing brand awareness. Here is why. Most people see the same billboard many times. Thus, they remember your brand.

Catchy, witty, or memorable images or slogans offer a great way for potential customers to learn about your business.

Later, when they want your product or service, they will remember they saw your billboard ad. Your brand will be engrained in their minds.

Billboards have changed with consumer preferences

Billboards aren’t a one-size-fits-all advertising medium. Billboards have changed with the times. For example, eight thousand American billboards were digital by 2019.

Viewers are mostly amused and engaged by billboards

Over half the population admits to finding a billboard ad highly engaging within the past month.

Billboards work 24/7

A costly Super Bowl ad is over in seconds. Radio and television ads run an equally short time. Magazine ads depend upon subscribers and readers paying attention to the ad as they flip through the magazine. The cost of your billboard ad guarantees it is played not just a few times a day but all day every day.

Billboards provide repeat exposure to your ad as passersby have a regular route. They see your ad at least twice a day five or more days each week.

Less is more

The billboard’s message is short. It has to be read and understood in the time it takes to pass by. Research has shown that these images and/or catchphrases stick in the viewers’ minds. The most effective billboard ads reduce the message to one compelling phrase or image.

Billboards have a wide demographic

With billboard ads, your company can reach a wide variety of customers.

And you can do this one advertising tactic. Instead of spending your advertising dollars on several types of ads, you can touch many types of target customer groups. Moreover, you don’t have to research which niche market to target. You don’t have to spend your advertising dollars and time attempting to reach potential customers. By using billboard ads, you may even find potential buyers in areas undreamed of.

Billboards have a high return on investment (ROI)

Because billboards are located in such busy areas, they have the highest number of views and reactions to any marketing strategy. Billboards have a proven high return on investment.

Research has shown that for every advertising dollar spent on billboards, the return on investment is almost six dollars.

Billboards will never go out of style

Despite new forms of advertising, billboards are here to stay.

As long as people drive, walk, bike, jog, or run to work or to run errands, they will remain a target market for billboard advertising. Billboards will always capture a part of advertising budgets.

Even in unusual times like a pandemic, people will still go out—if only for curbside pickup. During their drive to pick up preordered items, drivers will see and remember billboard ads.

Billboards appeal to all ages

If you doubt the effectiveness of billboards to even young children, you need only drive by billboards advertising mouthwatering foods, toys, or an event like a circus. Research has shown that children recognize ads for the “Golden Arches” before they can even talk.

The child target market is a powerful one. Smart marketers have learned that at a very early age, children build brand loyalty. Thus, advertisers strive to foster a relationship with the youth market.

Billboard advertising reflects changing attitudes

The first electronic billboard was installed in 1904 in New York City. It advertised whiskey. Since that time, there have been—and will continue to be—changes in product, services, and styles of billboard advertising

As times change, products and services that appeal to the consumer also change. So, too, do the billboard styles, messages, and images.

Urbanization continues to grow. Thus, billboards will expand, enlarge, and become more technically attention-getting.

There is a trend toward more interactive billboards. Advertising spaces have become increasingly responsive and flexible towards audiences. These new interactive billboards will appeal to the niche market with personal, engaging messages based on carefully researched information about their habits, interests, and consumer preferences.

New advertising trends will focus on what the consumer wants; what he needs; his shopping times; product appeal.

For more information on how to find the right billboard and location for your business, contact bMedia Group.