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Advantages of Digital Billboard Advertising
Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent…
How to Measure OOH Advertising
Advertising surrounds us everywhere we go, whether it's in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the…
Types of Digital Ads
Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…
14 Benefits of Billboard Advertising
Advertising on billboards has been around for decades and there is more than one reason that it's still an effective way of communicating your message, product, or brand. We've put together our top benefits of billboard advertising.
What is…
How To Design A Billboard
So, you've set aside a budget for OOH (out-of-home) advertising, but you're not quite sure how to design a billboard. Where do you start? What do you say?
Once you know who your audience is and what consumption habits they might have, you…
Why Are Billboards Effective?
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
Smart Billboards
You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would…