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how to increase reach
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How to Increase Reach

Companies use various marketing strategies to engage with customers and attract new clientele. Creating a marketing campaign requires creative thinking and risk-taking. It’s also important to quantify, analyze, and measure your results.  Reach…
are billboards worth it
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Are Billboards Worth It?

Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising,…
statistics on billboard advertising
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6 Statistics on Billboard Advertising

Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share. The primary purpose of a billboard is to promote a product or…
analyze marketing data
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Analyze Marketing Data

As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy,…
impressions vs reach
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Impressions vs Reach

In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
reach vs frequency
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Reach vs Frequency

Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately…