Posts

what does OOH stand for in advertising
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Out of Home Advertising

In an era characterized by digital marketing dominance, "Out of Home Advertising" emerges as a formidable strategy, making a lasting impression in the physical world. This comprehensive guide explores the dynamic…
what is dooh advertising
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DOOH Advertising

If you have a business, advertising is the only way that you can gain public interest in your venture. All of your hard work needs to pay off, so advertising your business properly will help you generate interest and allow thousands of people…
what is outdoor media
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What is Outdoor Media?

Did you know that 71% of consumers say outdoor media influences their purchasing decisions more? Have you considered whether your business or brand is taking advantage of this? Unlike the ads we see daily on our phones, outdoor media provides…
reach vs frequency
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Reach vs Frequency

Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately…
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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…